Retail remains to date the dominant gaming channel, offering the core playing experience enhanced with digital era tools. The mobile Internet revolution is transforming player habits and poses new challenges for Lotteries. Today, omnichannel offerings are enriched by cloud-based features, self-service and contactless transactions, online platforms that personalize player journeys through e-Wallets, loyalty and reward schemes, location-based services, and proximity marketing. They all become part of an intelligent ecosystem that drives player engagement and diversity to offer a fun and responsible gaming experience.

Bally's Intralot's commercial retail solutions meet today’s challenging gaming needs by offering a wide range of terminals, which are combined with advanced software platforms and gaming engines tailored to the specific requirements of different business types. Our Retailer terminals, Self-Service terminals, Vending Machines, front-end and back-end platforms are perfectly suited both to exclusive gaming stores and to non-dedicated points of sale, such as supermarkets, grocery stores, restaurants, hospitality venues, and small businesses.